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WHAT’S THE USE CASE FOR VIDEO CREATIVES AUTOMATION? Automation lowers the time needed for video production significantly and it saves your budget. Simply put, it’s a way to make the production of ads more efficient and flexible for future changes and iterations (more on production in the post about Ad Creatives Production Framework).
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I’m not great at managing freelance motion designers, but I did excel at IT in high school, so I went for the latter option.
AUTOMATION GAME START TIME CODE
In such cases you either have to hire an army of motion designers to work around the clock or you have to crave efficiency, in which case you can simplify your life with a bit of code and automation. In total, 432 ads and two months to meet the deadline. Imagine you have to create four new ad concepts, each in multiple languages, currencies, formats and exports for various ad networks. What are the two main types of automation we use at AppAgent? When does it make sense to use automation? What are the extra costs and potential gains? All of these questions and more will be covered in today’s post. Automation is a technical solution which helps generate a high number of video variants in far less time. This is where automation can come in handy. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department.